To achieve unimaginable business success and financial wealth to reach the upper echelons of entrepreneurs where you ll find Mark Zuckerberg of Facebook Sara Blakely of Spanx Mark Pincus of Zynga Kevin Plank of Under Armour and many others you have to change the way you think In other words you must develop the Entrepreneur Mind a way of thinking that comes from learning the vital lessons of the best entrepreneurs < p>

In a praiseworthy effort to distill some of the most important lessons of entrepreneurship Kevin D Johnson president of multimillion dollar company Johnson Media Inc and a serial entrepreneur for several years shares the essential beliefs characteristics and habits of elite entrepreneurs Through the conviction of his own personal experiences which include a life changing visit to Harvard Business School and the compelling stories of modern day business tycoons Johnson transforms an oftentimes complex topic into a lucid and accessible one < p>

In this riveting book written for new and veteran entrepreneurs Johnson identifies one hundred key lessons that every entrepreneur must learn in seven areas: Strategy Education People Finance Marketing and Sales Leadership and Motivation Lessons include how to think big who makes the best business partners what captivates investors when to abandon a business idea where to avoid opening a business bank account and why too much formal education can hinder your entrepreneurial growth < p>

Smart and insightful  The Entrepreneur Mind: 100 Essential Beliefs Characteristics and Habits of Elite Entrepreneurs< span> is the ultimate primer on how to think like an entrepreneur < p>